Girl Scout cookies season came to a successful conclusion last week in Oregon and S.W. Washington. We’re pleased to report that sales were better than expected.
Our involvement with Girl Scouts of Oregon and SW Washington began more than a year ago when the local Council brought us on board to help increase cookie sales. (As the photo above illustrates, our “pitch” was a little unorthodox.)
Working with a limited budget, we developed and implemented a wide variety of social marketing, advertising, public relations, and creative ideas that boosted top-of-mind awareness and increased demand for those addictively tasty cookies.
This year’s campaign included an impressive number of Girl Scouts firsts:
- The first “pop-up” shop in Downtown Portland;
- The first partnerships with private businesses; and
- The first public service campaign.
We developed and executed partnerships with respected local brands Oil Can Henry’s and Alpenrose Dairy to dramatically expand the reach of the Girl Scouts message and create new avenues for cookie sales.
Alpenrose’s efforts included the “Smart Cookies Drink Milk” concept we created.
We also developed an innovative public service campaign that resulted in radio ads featuring the Girl Scouts cookie sales program airing for two full weeks on the top 22 commercial radio stations in Portland. Take a listen to the Oil Can Henry’s/Girl Scouts radio spot we produced. It features Coralyn, an adorable Girl Scout who clearly has a future in voice work if she wants it.
The hard work and innovative ideas paid off as sales exceeded projections by 120%. Great job, girls!