Turtledove Clemens

TMI: Where People Are Using Social Media

Stuart Samuelson — Thu, 09 May 2013 21:28:59 +0000

We all know social media is creeping into many aspects of our daily lives, but the following multitasking data is a bit disturbing: 52% of U.S. social media users admit they’ve logged in to Facebook while on the toilet, according to a survey by financial education website CreditDonkey. More troubling? Nineteen percent have used it while …
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Lessons from One Tough Mother Highlight 2013 Tourism Conference

Jay Clemens — Thu, 09 May 2013 18:41:14 +0000

As a long-time member of the Oregon tourism community, we always look forward to the Oregon Governor’s Conference on Tourism. The annual event is a great opportunity to share ideas for growing our state’s tourism industry, compare notes with colleagues and catch up with friends. This year’s highlights included an incredible session on social media and content …
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Integrated Campaign Introduces Oil Can Henry’s New Spark Plug Service

Stuart Samuelson — Tue, 07 May 2013 23:32:34 +0000

Oil Can Henry’s does a lot more than change oil; their trained technicians perform a wide variety of preventive maintenance services that help vehicles run better and last longer. And they do it with an attention to detail that sets them apart from their quick oil change and dealership service department competitors. To introduce the …
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In a Crisis Is Facebook Your Friend…or Foe?

Jay Clemens — Tue, 07 May 2013 23:31:52 +0000

More than 193 million Americans — 61% of our nation — use Facebook on a monthly basis, posting personal updates, sharing photos and interacting with their favorite brands. Clearly, Facebook can be an excellent venue on which to communicate with current and prospective customers and earn their business by providing content that’s valuable to them. …
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Growing Your Email Database: 9 Good Ideas and 1 Bad One

Stuart Samuelson — Thu, 21 Mar 2013 19:25:01 +0000

Email marketing can be an extremely effective tool to expand your reach, boost customer engagement and loyalty, and increase sales. So, it’s only natural to think that the larger your database, the more successful your marketing efforts will be. When it comes to building and growing a productive email database, there are a number of …
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Creative Thinking Boosts Cookie Sales to 120% Over Projection

Stuart Samuelson — Thu, 21 Mar 2013 19:21:42 +0000

Girl Scout cookies season came to a successful conclusion last week in Oregon and S.W. Washington. We’re pleased to report that sales were better than expected. Our involvement with Girl Scouts of Oregon and SW Washington began more than a year ago when the local Council brought us on board to help increase cookie sales. (As …
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Sharing Our Media Expertise

Stuart Samuelson — Thu, 21 Mar 2013 18:59:15 +0000

Our very own Jackie Hensel was selected by the Portland Advertising Federation to participate on a panel of highly-respected Media Directors who shared their knowledge and expertise by fielding questions from media sales reps, managers and other agency folks. The panel weighed in on a variety of subjects, including the evolving role of media in …
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A Different Kind of March Madness

Stuart Samuelson — Thu, 21 Mar 2013 18:40:41 +0000

The NCAA Basketball Tournament provides an excellent excuse to overload on basketball, over-analyze brackets and, for some, overindulge on corndogs. Established in 1992 and held on the first Saturday of the NCAA Men’s Division I Basketball Tournament, National Corn Dog Day is “the ultimate celebration of America’s love of basketball and meats on sticks”. A fervent corndog …
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Mmmmmm… Girl Scout Cookies are Here!

Stuart Samuelson — Tue, 19 Feb 2013 20:18:32 +0000

Cookie season has arrived, and that means temptation, in the form of addictively delicious Girl Scout cookies, is around every corner. Oil Can Henry’s and Girl Scouts, two of our incredible clients, have seized the moment by teaming up to offer Oil Can Henry’s customers a free box of Girl Scout cookies with any oil change. …
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The CAPTCHA: There’s a Method to the Madness

Ken Howard — Tue, 19 Feb 2013 16:06:12 +0000

If you spend any time at all on the Internet, you’ve likely struggled to decipher a CAPTCHA, the garbled text often found at the end of an online form. CAPTCHA is an acronym for Completely Automated Public Turing test to tell Computers and Humans Apart. In other words, it’s a tool designed to prevent spam by requiring a task that cannot …
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